Post by account_disabled on Dec 20, 2023 3:18:00 GMT -6
Quite a lot has happened in domestic RTB in recent months. Therefore, it will not hurt to look at a selection of the most interesting that appeared. They could generally summarize the news in three words that you will hear at every marketing conference dealing with online these days - that is, mobile, video and cross-device. However, let's take a closer look at the news in the article. What Adform has in store for us It would be appropriate to start with the news at the largest DSP on the Czech market. The first of them is the already mentioned Cross-device targeting , on which Adform cooperates with an external partner. According to the conference, which took place on the occasion of the celebration of the 5th birthday of activity on the Czech market, the accuracy of the data should be 86% and growing.
If you are interested in seeing C Level Executive List how your campaigns perform across devices, you can request a clear report from your account manager. It should also be available directly in the interface in the future. Interesting changes have also taken place in the field of available advertising formats. For example, DCO (Dynamic Content Optimization) banners can now be used even for non-ecommerce clients . Which will make your work and money easier, especially for continuous campaigns where you only need to change certain parts and not the entire template. Rich Media banners were also expanded . You can find their overview here . The ability to filter by country, SSP, device and other options is very practical. We should also not forget about simplifying and making the creation of video campaigns more transparent. Another improvement to the performance optimization options is the possibility of using bid multipliers (or Factorized Bidding). And that both at the level of the domain, targeting, and banner formats.
Just pay attention to the calculation of the resulting price, see the following image: image Calculation of the resulting bid when using Bid Multipliers What CPEx came up with CPEx also recently celebrated 3 years since its foundation. For their birthday, they gave themselves, among other things, a new website . For example, at the party they organized for the occasion, it was said that the accuracy of detecting the gender of users reaches 80% (what some competitors would give for that). Information regarding cross-device , or extending reach to mobile devices, increasing potential reach by 60% . If you were interested in CPEx's income structure according to CPM, 40% comes from deals for CZK 40 and more. image CPEx - revenue structure according to eCPM In addition to the expansion of standard formats (meaning non-expandable), there was a significant increase in the possibilities of possibly premium formats . Video inventory is currently available on more than 60 websites (In-stream and out-stream combined), including websites such as aktualne.
If you are interested in seeing C Level Executive List how your campaigns perform across devices, you can request a clear report from your account manager. It should also be available directly in the interface in the future. Interesting changes have also taken place in the field of available advertising formats. For example, DCO (Dynamic Content Optimization) banners can now be used even for non-ecommerce clients . Which will make your work and money easier, especially for continuous campaigns where you only need to change certain parts and not the entire template. Rich Media banners were also expanded . You can find their overview here . The ability to filter by country, SSP, device and other options is very practical. We should also not forget about simplifying and making the creation of video campaigns more transparent. Another improvement to the performance optimization options is the possibility of using bid multipliers (or Factorized Bidding). And that both at the level of the domain, targeting, and banner formats.
Just pay attention to the calculation of the resulting price, see the following image: image Calculation of the resulting bid when using Bid Multipliers What CPEx came up with CPEx also recently celebrated 3 years since its foundation. For their birthday, they gave themselves, among other things, a new website . For example, at the party they organized for the occasion, it was said that the accuracy of detecting the gender of users reaches 80% (what some competitors would give for that). Information regarding cross-device , or extending reach to mobile devices, increasing potential reach by 60% . If you were interested in CPEx's income structure according to CPM, 40% comes from deals for CZK 40 and more. image CPEx - revenue structure according to eCPM In addition to the expansion of standard formats (meaning non-expandable), there was a significant increase in the possibilities of possibly premium formats . Video inventory is currently available on more than 60 websites (In-stream and out-stream combined), including websites such as aktualne.