Post by account_disabled on Mar 5, 2024 21:47:37 GMT -6
An editorial plan becomes strategic when it is closely linked to the company's marketing objectives. A strategic editorial plan is not limited to programming content, but aims to achieve specific objectives , established in the planning phase. This type of plan takes into account various factors, including the target audience, the most effective distribution channels and market trends. The objectives of a strategic editorial plan can vary depending on the needs of the company. Here are some examples: Awareness , if the objective is to increase brand awareness, the contents will be aimed at presenting the company and its products or services to the public.
Lead generation , if the goal is to generate leads the contents will be designed to attract and engage potential customers, pushing them to leave their contact details. Conversion , if the objective is to convert visitors into customers, the contents will be sales-oriented, showing the advantages of the Hong Kong Telegram Number Data products or services offered and encouraging purchases. Evergreen editorial plan An evergreen editorial plan focuses on the creation and programming of content that maintains its relevance over time , regardless of current trends or seasonality. This type of editorial plan exploits themes related to the brand or product that can be used at any time of the year, helping to offer quality content for your audience.
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Evergreen content is particularly useful because it does not "expire" , so once published it continues to generate traffic and attract new visitors for a long period. Furthermore, this content can exploit various trends: Recurrences : Content related to recurring events, such as anniversaries or holidays, can be planned well in advance and reused every year. Product or Service Reviews : Detailed reviews of the products or services offered by your brand are always relevant to potential customers. Guides and user manuals : This content provides lasting value to visitors, who may be looking for information on how to use a product or service. Rankings : Rankings of the best products or services in your industry can attract an interested audience and remain relevant for a long time.
Lead generation , if the goal is to generate leads the contents will be designed to attract and engage potential customers, pushing them to leave their contact details. Conversion , if the objective is to convert visitors into customers, the contents will be sales-oriented, showing the advantages of the Hong Kong Telegram Number Data products or services offered and encouraging purchases. Evergreen editorial plan An evergreen editorial plan focuses on the creation and programming of content that maintains its relevance over time , regardless of current trends or seasonality. This type of editorial plan exploits themes related to the brand or product that can be used at any time of the year, helping to offer quality content for your audience.
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Evergreen content is particularly useful because it does not "expire" , so once published it continues to generate traffic and attract new visitors for a long period. Furthermore, this content can exploit various trends: Recurrences : Content related to recurring events, such as anniversaries or holidays, can be planned well in advance and reused every year. Product or Service Reviews : Detailed reviews of the products or services offered by your brand are always relevant to potential customers. Guides and user manuals : This content provides lasting value to visitors, who may be looking for information on how to use a product or service. Rankings : Rankings of the best products or services in your industry can attract an interested audience and remain relevant for a long time.