Post by account_disabled on Dec 23, 2023 23:39:31 GMT -6
Starcom is making its debut, since Smart Bidding has seen the light , an algorithm resulting from the collaboration between Samsung, Publicis Groupe and DataSciences , which interacts with DV360 and allows bids to be conditioned according to the results. In this way, it bets more or less heavily on specific audiences depending on their affinity for the products that are most profitable for the advertiser. This means that the artificial intelligence tool learns from the score generated based on the business needs and is capable of deploying more powerful bids based on that weighting.
Smart Bidding offers the possibility of simplifying tracking processes on advertisers' digital properties. Using a single tag, the algorithm automatically determines the most profitable products to activate Phone Number List different strategies. To verify this effectiveness , a cookie-split was carried out , a process consisting of distributing identical cookies in two separate lines, in which Smart Bidding achieved an increase in sales of 78% on average , highlighting a 400% increase in sales. priority products, as well as revenue. "This development is the product of our constant innovation process that has led us to a high level of sophistication in planning.
Through adtech, thus making it easier for our clients to achieve their business objectives," says Chari Gil, Samsung account director. at Starcom. For his part, this is what Guillermo Barbera , Media & Loyalty Manager of Samsung Iberia, has stated: «Our way of understanding innovation as a transversal axis of all our activity forces us to continue investing, not only in product development, but also in tools that optimize the performance of our campaigns. "We are convinced that Artificial Intelligence has great potential to transform brands' strategies and their results, which is why we will continue to rely on this technology in the future.
Smart Bidding offers the possibility of simplifying tracking processes on advertisers' digital properties. Using a single tag, the algorithm automatically determines the most profitable products to activate Phone Number List different strategies. To verify this effectiveness , a cookie-split was carried out , a process consisting of distributing identical cookies in two separate lines, in which Smart Bidding achieved an increase in sales of 78% on average , highlighting a 400% increase in sales. priority products, as well as revenue. "This development is the product of our constant innovation process that has led us to a high level of sophistication in planning.
Through adtech, thus making it easier for our clients to achieve their business objectives," says Chari Gil, Samsung account director. at Starcom. For his part, this is what Guillermo Barbera , Media & Loyalty Manager of Samsung Iberia, has stated: «Our way of understanding innovation as a transversal axis of all our activity forces us to continue investing, not only in product development, but also in tools that optimize the performance of our campaigns. "We are convinced that Artificial Intelligence has great potential to transform brands' strategies and their results, which is why we will continue to rely on this technology in the future.