Post by account_disabled on Dec 20, 2023 2:18:56 GMT -6
Native advertising is undoubtedly one of the most discussed advertising formats in recent times. Not that this is something completely new that has been around for a year or two, yet many specialists are still confused about it. Let's take a closer look at her. Its origin can be dated back to the beginnings of printed advertising. However, we are more interested in the present and its digital form, specifically the programmatically purchased one, which began to expand significantly with the advent of social networks. Until then, the share of this format was completely marginal. Programmatic native advertising Programmatic native advertising Native advertising can take many forms.
The basic distinguishing B2B Email List feature is that the creative looks "the same" as the platform it's displayed on. According to IAB standards, however, it should always be provided with a visible label. It doesn't have to be just a cltauntaunic combination of image + perex with a click through to the advertiser's website. With the aforementioned boom in social networks , native video advertising has expanded significantly . In our country, the topic as such was dealt with, I think, rather peripherally until last year. This was probably mainly due to the small options on the market and the fact that advertising in social networks is taken as a separate advertising format, not as native advertising.
Development of investment in native advertising Development of investments in native advertising (without Social ads) in the United States according to According to estimates by eMarketer, this format will account for 52.9% of display advertising budgets in the United States this year , representing a 36% year-over-year increase . It will undoubtedly be significantly less here, but it is difficult to talk about any specific numbers. SPIR , or any other similar organization, does not yet publish such comprehensive estimates. However, social media ads are expected to account for approximately 20% of display advertising budgets this year. The remaining forms of native advertising add up to a maximum of one percent so far, so we are roughly half of what is in the US. However, it can be expected that its share in display advertising will grow rapidly, and it is good to prepare for it.
The basic distinguishing B2B Email List feature is that the creative looks "the same" as the platform it's displayed on. According to IAB standards, however, it should always be provided with a visible label. It doesn't have to be just a cltauntaunic combination of image + perex with a click through to the advertiser's website. With the aforementioned boom in social networks , native video advertising has expanded significantly . In our country, the topic as such was dealt with, I think, rather peripherally until last year. This was probably mainly due to the small options on the market and the fact that advertising in social networks is taken as a separate advertising format, not as native advertising.
Development of investment in native advertising Development of investments in native advertising (without Social ads) in the United States according to According to estimates by eMarketer, this format will account for 52.9% of display advertising budgets in the United States this year , representing a 36% year-over-year increase . It will undoubtedly be significantly less here, but it is difficult to talk about any specific numbers. SPIR , or any other similar organization, does not yet publish such comprehensive estimates. However, social media ads are expected to account for approximately 20% of display advertising budgets this year. The remaining forms of native advertising add up to a maximum of one percent so far, so we are roughly half of what is in the US. However, it can be expected that its share in display advertising will grow rapidly, and it is good to prepare for it.