Post by account_disabled on Dec 1, 2023 22:45:50 GMT -6
Well-made articles attract backlinks : pure content marketing, we could say. Create content that attracts attention , arouses curiosity and generates conversion.difference between a services page, or even a product page, and a blog post. The main one is at a communicative level: in the first case we are communicating in a detached way, specifying how we can be useful to our customers, in the second case, however, we are talking directly to them as if they were our friends. Service pages need to sell. Blog articles need to make those pages sell. It's also a question of credibility : I prefer to buy on a site that has won me over with its blog, rather than on one that only has sales pages and doesn't create direct contact with me as a person.
A business blog does just that: it's a people blog Phone Number Data written for other people. Sales are left out, with their coldness and seriousness. In the blog there is a warmer atmosphere, which will overcome the chills of the commercial pages. The company blog helps you survive In a press release published by Audiweb last January, the results of the Basic Research on the diffusion of the internet in Italy were published. According to Istat, at the end of 2013 in Italy there were 60,782,668 people and Audiweb's image shows us that 39 million are connected, i.e. 64% of the population . Those are numbers we have to look at because all those people are searching online. A good number of those people are also creating content. All our competitors are creating them, at least the ones who have understood how important and profitable content marketing is.
Every day the network is renewed and filled with new content. If a company shows up with four pages, what will happen to it? It will be overwhelmed by the avalanche of other people's content. The company blog lets potential customers know that you exist, otherwise the site will be overwhelmed by competitor content. A little case study In 2009, a company that dealt with dental tourism contacted me. She complained about not being well positioned with the main key "dental tourism" and in fact, at that time, with that key they were on page 19: like not being there at all. So I analyzed the site and found some problems: it was created with an unoptimized CMS the URLs of the pages were of the type: /03_curedentali.
A business blog does just that: it's a people blog Phone Number Data written for other people. Sales are left out, with their coldness and seriousness. In the blog there is a warmer atmosphere, which will overcome the chills of the commercial pages. The company blog helps you survive In a press release published by Audiweb last January, the results of the Basic Research on the diffusion of the internet in Italy were published. According to Istat, at the end of 2013 in Italy there were 60,782,668 people and Audiweb's image shows us that 39 million are connected, i.e. 64% of the population . Those are numbers we have to look at because all those people are searching online. A good number of those people are also creating content. All our competitors are creating them, at least the ones who have understood how important and profitable content marketing is.
Every day the network is renewed and filled with new content. If a company shows up with four pages, what will happen to it? It will be overwhelmed by the avalanche of other people's content. The company blog lets potential customers know that you exist, otherwise the site will be overwhelmed by competitor content. A little case study In 2009, a company that dealt with dental tourism contacted me. She complained about not being well positioned with the main key "dental tourism" and in fact, at that time, with that key they were on page 19: like not being there at all. So I analyzed the site and found some problems: it was created with an unoptimized CMS the URLs of the pages were of the type: /03_curedentali.