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Post by juthi52943 on Dec 27, 2023 22:57:24 GMT -6
They hold valuable proprietary signals – such as how long consumers spend on this or that page, how they get there, where they go next, what they prefer or never buy, etc. As a result, retailers are now monetizing these signals and offering them to FMCG brands and service providers to improve strategic decisions. Even accounting for the privacy-compliant access these signals can provide. There remain significant limitations. In short, retailer Job Function Email List or brand-specific signals are typically limited to the digital properties and stores they own, and still rely largely on past purchases and actions. What is missing ? Online consumer activity on the open web Consider this According to Statista , As of January , the world had . billion active internet users, or . of the world's population. Of this total, . ( . billion) accessed the internet via mobile devices. How do consumers spend their time online ? In addition to social networks, where Facebook wins with . billion hours spent there per year, it is Google, where consumers spend . billion hours per year searching, reading and watching. YouTube, which is owned by Google, collects an additional . billion hours per year from Internet users. For your information, there are only , hours in a single person-year.
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